New Book · Launching September 15, 2026

Visibleor

How Industrial B2B Companies Win Buyers When AI Builds the Shortlist

The shortlist is built before you ever hear about the deal. This book shows you how to be on it.

Visible or Invisible — 3D book by Sannah Vinding

What the book is about

Your buyers decide before they call.

Engineers and procurement teams now research, compare, and shortlist suppliers long before they contact anyone. AI sits between your products and your buyers, and it recommends whoever it can find, verify, and trust. Companies that are invisible at that moment do not lose the deal. They were never in it.

Visible or Invisible gives commercial, marketing, and GTM leaders a practical operating system for this new market. You will learn how to structure product truth so buyers and AI can trust it, capture the knowledge locked in your experts' heads, read buying signals before the first contact, and put AI to work across marketing, sales, and support without losing the human judgment that closes industrial deals.

This is an operating system, not a prompt library.

AI helps prepare.
People help customers decide.

Sep 15
Launch day — print and ebook, same day
145+
Conversations with industry leaders behind the book
20 yrs
Engineering and go-to-market leadership in electronics and manufacturing

Who it is for

Written for the people
who carry the number.

Built on two decades of engineering and go-to-market leadership in electronics and manufacturing, and on more than 145 conversations with industry leaders, this book is for manufacturers, distributors, and manufacturer reps who intend to be found.

If you lead marketing, sales, product, or a P&L in industrial B2B, this book was written for you.

Marketing leaders Sales leaders Product leaders P&L owners Manufacturer reps Distributors
Sannah Vinding — engineer and GTM leader, host of the Leadership in Manufacturing podcast

About the author

Sannah Vinding

Sannah Vinding is an engineer turned go-to-market executive in the electronics industry and host of the Leadership in Manufacturing podcast. She advises industrial and technology companies on engineering-driven GTM and AI-enabled commercial systems through SV Advisory.

Foreword by Walter Tobin

Launching September 15, 2026

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The book launches September 15. Sign up and you will know the moment it is live, plus get a look behind the scenes as it comes together.